Leaders

  David Ogilvy on the 10 Qualities of Creative Leaders

1. High standards of personal ethics.
2. Big people, without pettiness.
3. Guts under pressure, resilience in defeat.
4. Brilliant brains – not safe plodders.
5. A capacity for hard work and midnight oil.
6. Charisma – charm and persuasiveness.
7. A streak of unorthodoxy – creative innovators.
8. The courage to make tough decisions.
9. Inspiring enthusiasts – with trust and gusto.
10. A sense of humor.