24/06/2013
Leaders
David Ogilvy on the 10 Qualities of Creative Leaders High standards of personal ethics. Big people, without pettiness. Guts under pressure, resilience in defeat. Brilliant brains – not safe plodders. A capacity for hard work and midnight oil. Charisma – charm and persuasiveness. A streak of unorthodoxy – creative innovators. The courage to make tough decisions. Inspiring enthusiasts – with trust and gusto. A sense of humor. The Unpublished David Ogilvy features many more of Ogilvy's lists, as well as a wealth of...