24/06/2013
Leaders
David Ogilvy on the 10 Qualities of Creative Leaders
- High standards of personal ethics.
- Big people, without pettiness.
- Guts under pressure, resilience in defeat.
- Brilliant brains – not safe plodders.
- A capacity for hard work and midnight oil.
- Charisma – charm and persuasiveness.
- A streak of unorthodoxy – creative innovators.
- The courage to make tough decisions.
- Inspiring enthusiasts – with trust and gusto.
- A sense of humor.
The Unpublished David Ogilvy features many more of Ogilvy's lists, as well as a wealth of his insights on everything from creativity to management to the nitty-gritty of the communication arts.
(From Brain Pickings - www.brainpickings.org )
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